Posts tagged as:

keywords

Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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Google Launches “Broad Match Modifier,” A New Option in Match Types

by Chris Corak July 15, 2010

In May Google introduced a new match type option within AdWords called “Broad Match Modifiers.” The initial launch of this feature was only available to advertisers within the UK and Canada. Google deemed the beta a success and announced yesterday that Modified Broad Match has been rolled out globally in most languages. What It Is [...]

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10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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Your Chocolate Is In My Peanut Butter! Search and Social collide!

by Jeff Moriarty February 1, 2010

As a deeply addicted internet denizen, I’ve always known that search engine visibility was important. It wasn’t until I started working at Sitewire that I realized how radically the landscape is changing, and how many companies are going to get left in the dust. I spoke a few members of Sitewire’s search brain trust (Chris, [...]

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Since When Are Dinosaurs Relevant?

by Andrew Freeman July 22, 2009

How long has it been since you have had a look at your search query reports in Google? A week?  A month?  Several months? However long it’s been, I don’t believe there is such a thing as too often. Within the last week, one of our clients has had a sudden frenzy of weird searches [...]

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