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LBS

Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

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The Social Rundown: Social Media Meltdowns, Twitter Analytics, and Foursquare Enhancements

by Shannon Johnson September 24, 2010

Holy Hacking, Batman! Maybe I should rename this post “The Social Media is Down.” After all, both Twitter and Facebook experienced major technical difficulties this week. First, on Tuesday, @judofyr started a worm, which he reportedly created “just to see if it was possible.” The worm flooded Twitter with auto-launching porn and pranks when someone [...]

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The Social Rundown

by Dustin Diehl September 17, 2010

It’s that time of week again! Here’s your easily digestable snapshot of this week’s Social Media happenings: New Twitter Twitter has remained relativity unchanged since its inception; updates have typically been minor and often go unnoticed by most. This static characteristic has given rise to a wealth of third party platforms like TweetDeck, Seesmic and HootSuite, offering [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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