Posts tagged as:

Location Based Services

Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

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The Social Rundown

by Dustin Diehl September 17, 2010

It’s that time of week again! Here’s your easily digestable snapshot of this week’s Social Media happenings: New Twitter Twitter has remained relativity unchanged since its inception; updates have typically been minor and often go unnoticed by most. This static characteristic has given rise to a wealth of third party platforms like TweetDeck, Seesmic and HootSuite, offering [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Facebook Places: What it is, How it Works, What it Means

by Shannon Johnson August 23, 2010

Something substantial happened in the sphere-o-social-media this past week – Facebook’s rumored geolocation “check-ins” feature finally cropped up. It’s called Facebook Places. But you probably knew that already since it’s likely that you’ve recently seen a story about a friend’s location appear in your News Feed. Or maybe you know of it because Facebook alerted [...]

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How Foursquare is Changing Consumer Behavior

by Sean Bartlett February 3, 2010

Like many folks in the mobile space, I am quick to try the latest apps and foursquare is no exception. Since loading foursquare on my iPhone and Droid, I’ve checked in 191 times and been the mayor of at least seven establishments over the course of several months. While initially a novelty, I found myself [...]

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