Posts tagged as:

Marketing strategy

The Cluegy Woogy Budget Dance

by Kimberly Koehly March 15, 2010

A prospective client very recently used the title of this post to describe that “oh so fun” time in the discussion about what the budget for online marketing services is…or in this case (and in the case of many of these discussions) should be. It goes something like this: Client: “We really liked what we [...]

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To Compete or not to Compete – How Best to Leverage Competitive Business Intelligence?

by Katie McNally March 5, 2010

For as long as I have been doing online marketing consulting a key consideration in driving business strategy has been related to what competitors are doing. Generally there is some really valuable information that can be ascertained from assessing competitors interactive marketing strategies and there are also some common pit falls. The most common pit [...]

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5 Keys in Measuring Your Mobile Marketing Initiatives

by Sean Bartlett February 17, 2010

Much has been made in the press lately about the inability of marketers to measure mobile marketing efforts. Simply put, this illustrates a lack of understanding by companies and shines the light on agencies without deep mobile experience. Every mobile marketing channel has rich analytics available and to not leverage the data is the fault [...]

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