Posts tagged as:

marketing

What every business wants for Halloween… a big bucket of eyeballs!

by Jeff Moriarty October 28, 2010

I used to do a big production for Halloween at our house, complete with fog machine, creepy music, hanging skeletons, and scary creatures. We would mix in figures and people in costumes to keep kids guessing who was real until we would jump and scare them.  Groups of kids would hover out on the sidewalk [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website

by Shannon Johnson September 21, 2010

Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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