Posts tagged as:

mobile marketing

8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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Don’t Sleep on SMS

by Sean Bartlett June 2, 2010

Mobile applications and optimized sites are the sexy part of the mobile marketing world. But to relegate SMS (text messaging) to the back burner is to cast aside a major opportunity to engage with consumers who have explicitly opened the door for communication. For marketers, SMS is an opportunity to activate traditional media placements, communicate [...]

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Mobile Marketing for B2B Marketers

by Sean Bartlett March 24, 2010

Image via Wikipedia Without fail, every time that I speak at a mobile marketing function someone in the crowd brings up the applicability of mobile marketing in the B2B world. Having done both, it has always been my contention that consumer and B2B marketing really aren’t all that different and that is certainly true with [...]

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5 Keys in Measuring Your Mobile Marketing Initiatives

by Sean Bartlett February 17, 2010

Much has been made in the press lately about the inability of marketers to measure mobile marketing efforts. Simply put, this illustrates a lack of understanding by companies and shines the light on agencies without deep mobile experience. Every mobile marketing channel has rich analytics available and to not leverage the data is the fault [...]

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