Posts tagged as:

mobile marketing

Mobile Marketing isn’t Strategic Until it’s Cross-Functional

by Sean Bartlett November 9, 2009

Much is made of the explosive growth in mobile messaging, web traffic, and applications, but the savviest of marketers are preparing for the next step in mobile…extending the experience from one-off tactical executions to full-blown integration with business strategy. As good as a branded app looks in a PowerPoint deck, game changing strategic initiatives aren’t [...]

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Goodbye Endcap Display, Hello Augmented Reality

by Greg Chapman August 11, 2009

There’s so much out there now about Augmented Reality. The early adopters (and bloggers) are starting to talk about all of the cool apps and you can find any number of video posts that display the technology. Once you get past the glamour part, however, it becomes a little more difficult to figure out how [...]

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Mobile Marketing

by Katie Van Domelen February 12, 2009

We just watched a webinar on mobile marketing by Comscore (MMetrics) that reported the adoption rate for smartphones (iPhones, Blackberry’s, Palm, etc) to almost double year over year. We did a poll in the room to see how many people who didn’t have smartphones were planning to upgrade in the next year. It was a little over [...]

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