Posts tagged as:

Mobile phone

Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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Seamless Web to Mobile Site Integration More Important Than Ever

by Rick Snailum August 26, 2010

Today mobile is becoming an increasingly viable source for internet content. Building a website is no longer a singular task – it also involves building a mobile site to complement. Many companies have no idea what their site looks like on a mobile device and many companies don’t care. But they should care, because by [...]

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Revisiting RFM in the Digital Marketing Environment

by Greg Chapman July 14, 2010

How do you measure, or more appropriately, identify your best customers? If your business is like most, 20% of your customers contribute 80% of your profits. Do you know this segment? How do you identify and measure them in order to implement a successful contact strategy? RFM is not new. In the direct marketing world, [...]

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Local IS Community

by Josh Yeager July 6, 2010

As Sitewire’s head of “Local,” I think a lot about what “local” really means.  Sure, there are the local-specific search tactics like geo-targeting and Google Places.  There are mobile and social integrations with apps/sites like Foursquare and Yelp.  But what does it really mean for a business to compete locally?  A recent (albeit boneheaded) experience [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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