Posts tagged as:

Mobile phone

Don’t Sleep on SMS

by Sean Bartlett June 2, 2010

Mobile applications and optimized sites are the sexy part of the mobile marketing world. But to relegate SMS (text messaging) to the back burner is to cast aside a major opportunity to engage with consumers who have explicitly opened the door for communication. For marketers, SMS is an opportunity to activate traditional media placements, communicate [...]

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There’s No Such Thing as the Mobile Web

by Sean Bartlett May 18, 2010

At the end of 2009, I wrote about the 3 Flavors of the Mobile Web Experience but over the last several months I have become increasingly convinced that there is no such thing as the mobile web. The reality is that brands need to create a holistic web strategy, optimizing for devices, but not thinking [...]

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And the Beat Goes On…

by Josh Yeager April 19, 2010

As Sitewire’s resident “Local” lead, I’m sometimes asked to explain where the dividing line exists between our four strategic areas of focus; Local, Mobile, Social & Search.  That can be a difficult question, as there is no clear division between many of the marketing channels in our toolkits today.  To put this in context, I’ll [...]

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Mobile Marketing for B2B Marketers

by Sean Bartlett March 24, 2010

Image via Wikipedia Without fail, every time that I speak at a mobile marketing function someone in the crowd brings up the applicability of mobile marketing in the B2B world. Having done both, it has always been my contention that consumer and B2B marketing really aren’t all that different and that is certainly true with [...]

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Google Local Listings Now Incorporate Mobile Coupons

by Andrew Freeman January 18, 2010

Have you ever gone to a restaurant or shop and tried to redeem a coupon only to find that you cannot find that little piece of paper? Have you ever tried to print a coupon from the internet but you have run out of ink? Both things have happened to me and I can tell, [...]

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A CES Trend Bonanza

by Katie Van Domelen January 12, 2010

This last weekend Sitewire sent three representatives to check out the latest and greatest technology at the Consumer Electronics Show (CES.) Today they reported back their findings and I wanted to share them with all of you in one big ol’ post. So here are the top trends according to Sitewire: Everything is Mobile (Sean [...]

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