Posts tagged as:

mobile web

Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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