by Sean Bartlett
May 18, 2010
At the end of 2009, I wrote about the 3 Flavors of the Mobile Web Experience but over the last several months I have become increasingly convinced that there is no such thing as the mobile web. The reality is that brands need to create a holistic web strategy, optimizing for devices, but not thinking [...]
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by Sean Bartlett
March 24, 2010
Image via Wikipedia Without fail, every time that I speak at a mobile marketing function someone in the crowd brings up the applicability of mobile marketing in the B2B world. Having done both, it has always been my contention that consumer and B2B marketing really aren’t all that different and that is certainly true with [...]
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