Posts tagged as:

Mobile

Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website

by Shannon Johnson September 21, 2010

Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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