Posts tagged as:

pay-per-click

Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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Friends Don’t Let Friends Ignore Facebook

by Andrea Beltran March 10, 2010

Are you promoting a product or service? Have you produced a marketing plan for it? Then you must have already identified your target audience … right? Once you know who your target is, you’ll need the right tools to get their attention. There are countless platforms and networks that can target users by location, demographics, [...]

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Searching for Connections: Online and In Space

by Katie McNally January 29, 2010

I was reading a National Geographic article the other day entitled “Worlds Apart, Seeking New Earths” about research to find earth-like planets in the universe that may house some form of life. I was immediately drawn to this article, which was no surprise to me as I’ve always been enthralled by the idea of exploration [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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Google Launches Local Extensions

by Andrew Freeman August 19, 2009

Recently, Google has announced the launch of Google Local Extensions to their Pay Per Click (PPC) arsenal. Many companies are wondering what this is and how it will affect their industry. Google Local Extensions allows Sitewire to dynamically add business addresses to our clients PPC campaigns. This feature is gradually being rolled out across advertisers, [...]

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