Posts tagged as:

PPC

Click the Vid: YouTube PPC Overlay Ads

by admin August 7, 2009

YouTube has now given organizations the ability to add a PPC overlay on top of their YouTube videos. This is an excellent method to drive traffic to your landing page or Web site via the videos. Previously, this would have been accomplished by having a link contained within the ‘more info’ section. How do I [...]

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Google’s Search Suggestion Tool

by Andrew Freeman July 23, 2009

Have you seen a reduction in branded clicks to your Web site recently from Google, and an increase in branded organic traffic? If so, the Google Search Suggestion feature could be the reason for this change. As of mid-May, searchers have now been given the ability to click straight through to a URL if Google [...]

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Since When Are Dinosaurs Relevant?

by Andrew Freeman July 22, 2009

How long has it been since you have had a look at your search query reports in Google? A week?  A month?  Several months? However long it’s been, I don’t believe there is such a thing as too often. Within the last week, one of our clients has had a sudden frenzy of weird searches [...]

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The Paradox of Choice and How to Make a Better Landing Page

by Andrew Freeman July 17, 2009

I recently watched a webinar entitled the “7 Deadly Sins of Landing Page Design.” It was a basic, yet excellent, breakdown of how most landing pages can be redesigned to increase conversions. Most of the points were common sense yet it got me thinking about the Paradox of Choice. As a consumer, I like to [...]

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Can You Read This Blog In 3-5 Minutes?

by Dustin Diehl July 15, 2009

According to Wikipedia, “most internet users spend less than one minute on the average website.”1  While I may spend a bit more time on the web, I can’t argue the fact that I definitely fly through the interwebs like a modified YT-1300 Corellian light freighter. A blog post that looks too long? Skip. A video [...]

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Using Phone Numbers to Stand Out From The Crowd

by Andrew Freeman July 2, 2009

As competition is increasing for the top organic rankings and the cost of PPC is rising, organizations and agencies are looking for ways to stand out from the crowd in a cost effective manner. One simple way is to use a telephone number in your meta description and PPC ads. Doing so allows you to [...]

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