Posts tagged as:

Retailing

Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Reinvigorating B2B, Retail, & Consumer Experiences with the iPad

by Sean Bartlett April 12, 2010

In the run up to the recent iPad launch, the chatter was solidly behind the notion of the iPad as an entertainment and media consumption appliance for consumers. This certainly may prove to be true in the short term. But based, at least in part, on the media publishers being at the forefront of the [...]

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Measuring the Effectiveness of Social Media Marketing Across Multiple Channels

by Greg Chapman January 27, 2010

It’s amazing to me that with all of the Social Media expertise available to us, clients, business partners, and industry professionals alike are still having great difficulty measuring the true effectiveness of social media marketing efforts and investments on their business. I spoke about this very topic at the Social Media Arizona conference on Monday. [...]

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