Posts tagged as:

retargeting

Retargeting: The Minority Leader

by Tina Perez November 8, 2010

Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]

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4 Recent Google Search & Paid Advertising Developments and How They Could Help Your Business

by Shannon Johnson March 29, 2010

Last week Google announced that it had made several refinements to its search algorithm. Some of them are outlined below along with additional search and paid search developments that could help your business get discovered and get paid. In Search Refinements for Local Searches Google is testing local search refinements in some 200 U.S. cities, [...]

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Retargeting, Databases & Washing Machines

by Andrew Freeman July 7, 2009

Last week I talked to you about product retargeting and I got several interesting comments, so I thank everyone for those. This time, I would like to talk about how retargeting could be combined with shopping databases and e-mail. Recently I’ve been thinking about something I heard in my database marketing class back home at [...]

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Reclaiming the Abandoned Virtual Shopping Cart

by Andrew Freeman June 22, 2009

I am sure that many of you have heard of retargeting or remessaging. It is the process by which a visitor to your Web site is tagged with a cookie (not chocolate chip) so that they can be tracked as they travel around the internet, and an ad network can display ads to them in [...]

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The internet is watching you. Duh.

by Tina Perez July 29, 2008

In a recent Washington Post article, the ISP Embarq was crucified for what many are considering “the profiteering of customer’s private information” by serving retargeting ads. Now, many people will remain concerned about the Big Brother effect the internet seems to have these days, but those who are really worried about the conspiracy of the [...]

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