Posts tagged as:

search engine

Search Engine Rankings and Click-Through Rates: Be Not Deceived

by Roger Pimentel October 3, 2011

A new graph has been making its way around the social media circles, part of an excellent white paper about long-tail CTR. While the piece was shared by some very smart people in the industry, and people that I have a lot of respect for, this kind of report makes me cringe because its implications [...]

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Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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If You Haven’t Already, Make Sure to Add a KML Sitemap

by Danny Stansfield June 8, 2010

KML sitemaps, which stands for Keyhole Markup Language, associates latitude and longitude to a website as well as more geo-specific information for applications like Google Earth, Flickr and Google Maps. The image below is a proposed plan for the 2012 olympics in Vancouver, using KML sitemaps and a KMZ image for where Olympic venues could go [...]

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A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

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How Bing Is Using Offline Marketing and Product Integration to Affect Online Success

by admin July 1, 2009

Ok, so maybe people in the office might think I should eat my words when I touted the eminent failure of MSN’s new search engine – BING.com (Also known as But.Its.Not.Google. – Thank you Leslie and Tina). When I heard of this 3rd rebrand of the MSN search engine I was definitely one of the [...]

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The New Search Engine On The Block

by Katie Van Domelen July 28, 2008

Today I discovered something pretty Cuil (cheesy pun intended). It’s a new search engine designed by a few former Google engineers, including Anna Patterson. “Cuil” is Gaelic for “knowledge” and leads into their tagline “For knowledge ask Cuil.” I spent some time this morning looking for this knowledge and here’s what I’ve learned:  Black Is the [...]

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