Posts tagged as:

search engines

Google: Balancing Risk, Reward, Reputation & Revenue

by Anthony Mills August 30, 2010

As the saying goes, “with great power comes great responsibility.”  Unfortunately for Google, smaller competitors are less concerned with responsibility of privacy control and more concerned with power ad relevance.  Because of this, the search giant has fallen behind the times and is sacrificing a good deal of revenue because of it. In a recently leaked seven-page [...]

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The Social Rundown

by Dustin Diehl August 27, 2010

With Facebook Places making a big splash in the social media world last week, this week seems pretty quiet in comparison. But quiet doesn’t mean dead, as there was certainly some social news worth reporting. Here’s the rundown: The “Old Spice Guy” ad won an Emmy award for Outstanding Commercial over the weekend. What? Social [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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Google Launches “Broad Match Modifier,” A New Option in Match Types

by Chris Corak July 15, 2010

In May Google introduced a new match type option within AdWords called “Broad Match Modifiers.” The initial launch of this feature was only available to advertisers within the UK and Canada. Google deemed the beta a success and announced yesterday that Modified Broad Match has been rolled out globally in most languages. What It Is [...]

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Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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Google’s Latest Change Impacts Long Tail Searches & Product Detail Pages

by Travis Unwin June 16, 2010

Never underestimate Google’s ability to muck up your business plans. But hey, it’s all for the good of the searcher, right? Probably. But how will that impact you, the business, trying to sell stuff to the searcher? Last month, Google made a major revision to their algorithm that we’re all calling the “Mayday” update. It’s [...]

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