Posts tagged as:

search engines

Google on a Caffeine Binge

by Travis Unwin June 9, 2010

I’m surprised Google didn’t change its logo today, changing out the double-o to bloodshot eyes. Because it’s  been up all night on a huge Caffeine high. Caffeine is the much-touted change to Google’s indexing process. And here it is in a nutshell: Google does everything it used to do, only faster. Will users see results [...]

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Google Thinks Fast (& Relevant) Is Best

by Chris Corak April 13, 2010

On Friday of last week, Google released a post expressing the increased significance of “speed” within its algorithm. It is not new that Google (and other search engines) takes site speed into consideration when trying to assign ranking order for a particular query.  Discussion of the subject has recently bubbled up with mentions from Matt [...]

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Google: Validating What We Already Know

by Katie McNally April 9, 2010

Google is rolling out new reporting that validates an important point: that brand searches assist in non brand keyword conversions and vice versa.  Google is doing this in the form of keyword assist reporting.  Right now it is only for campaigns that have been “white-listed” or by special request, but will soon roll out across [...]

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Google Steps Up Their Support of Location-Specific Content

by Travis Unwin March 3, 2010

Google knows where you are. Google can find you. And Google is coming to get you! OK, that last part is speculation on my part, and not very good speculation at that. But the first two parts are quite true, and have been for some time. Users have been adding location-specific terms to their queries [...]

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Predicting Search Popularity

by Anthony Mills February 8, 2010

Search volume is one of the most important metrics when analyzing organic and PPC data; however it is one of the least accurately recorded statistics. Google Insight and Google Trends can help search marketers plan in advance of search volume spikes in order to optimize the number of visits and conversions to clients’ sites.

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First Impression of Google Goggles

by Sean Bartlett January 13, 2010

Mobile innovation is on a tear with no sign of slowing down in the coming months or years. One of the most intriguing uses is image recognition. A user can take a picture of an object with the mobile device and have that object indentified as well as get search results or other information about the object. [...]

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