by Tina Perez
November 8, 2010
Nielsen recently announced that they’ve been under-reporting web traffic by as much as 22% for years now. Apparently their systems weren’t tracking any visits to websites with URLs that were more than 2,000 characters. This may not seem like a big deal (how many URLs are more than 2,000 characters, right?) but in some cases, [...]
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by Katie McNally
September 20, 2010
I often find the words “data” and “information” get used interchangeably, when to me, they mean very different things. Data is just numbers. With all of the technology, targeting and tracking capabilities around today, there is a wealth of data available. However, data alone doesn’t drive strategy. What drives strategy is the information ascertained from [...]
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