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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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Google: Balancing Risk, Reward, Reputation & Revenue

by Anthony Mills August 30, 2010

As the saying goes, “with great power comes great responsibility.”  Unfortunately for Google, smaller competitors are less concerned with responsibility of privacy control and more concerned with power ad relevance.  Because of this, the search giant has fallen behind the times and is sacrificing a good deal of revenue because of it. In a recently leaked seven-page [...]

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The Social Rundown

by Dustin Diehl August 27, 2010

With Facebook Places making a big splash in the social media world last week, this week seems pretty quiet in comparison. But quiet doesn’t mean dead, as there was certainly some social news worth reporting. Here’s the rundown: The “Old Spice Guy” ad won an Emmy award for Outstanding Commercial over the weekend. What? Social [...]

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Google Introduces New AdWords Location Ad Extensions for Mobile Devices

by Chris Corak August 5, 2010

Google has worked very aggressively to add value and relevance to its standard text-based advertisements. While text-based ads are highly useful and appropriate in most circumstances, sometimes videos, pictures of products, seller reviews or maps may be more appropriate. This depends on the user’s search, where the user is searching from and what device the [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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