Posts tagged as:

SEM

Your SERP Isn't My SERP

by Travis Unwin December 8, 2009

The world of search is ever-changing. With near-Cold War efficiency, search engines constantly bring out new features to either maintain their dominance (hi, Google) or attempt to steal marketshare (hi, Bing). The end result — in theory — is a better search experience for users. Marketers — that’s us — are left figuring out how [...]

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Questions for Microsoft?

by Christy Johnson April 25, 2008

Get them answered. SEMPO AZ’s May event features Microsoft’s adCenter team – they’ll be there to discuss leveraging keywords across all search engines to drive leads and sales.  This is a can’t-miss for SEM professionals – the last quarterly event was packed with over 100 folks. See you there!

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SEM Rapper

by Tina Perez April 7, 2008

Learning through music has been proven very effective. This agency representative has put several videos out that are aimed at teaching the principles of SEM through rap. Will these videos work in educating the general public about the values and tenets of PPC? Let’s find out. Word.

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