Posts tagged as:

SEO

Is Organic Search Dead? Dying? Yes. And No.

by Dustin Diehl March 30, 2012

Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here’s a little glimpse of one such debate. With Google’s continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and [...]

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Search Engine Rankings and Click-Through Rates: Be Not Deceived

by Roger Pimentel October 3, 2011

A new graph has been making its way around the social media circles, part of an excellent white paper about long-tail CTR. While the piece was shared by some very smart people in the industry, and people that I have a lot of respect for, this kind of report makes me cringe because its implications [...]

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Avoid Black-Hat Like The Black Plague: Ask Questions

by Travis Unwin February 18, 2011

By now, you’ve heard the story about how retailing giant JC Penny got caught up in the perils of “link building.” Google is applying little “negative feedback” (my term) which will likely prove more costly than the fees they paid to the black-hat-wearing SEO firm that did the deed. Several SEO pundits, including Search Engine [...]

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Mobile Marketing for Retailers

by Sean Bartlett September 14, 2010

Of the industries which have begun to embrace mobile in a meaningful fashion, retailers are operating at the front of the pack – though often a bit misguided. A mobile strategy doesn’t mean stand-alone text messages or a “mobilized” version of the desktop web experience, but rather a comprehensive program that is integrated with traditional, [...]

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Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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