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Sitewire

From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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Search Marketing: Evaluating The Experts

by Travis Unwin September 1, 2010

You admit it. Figuring out the intricacies of how your business shows up in search results is hard. Your business is your business, and your business is not the business of search engines. You’ve come to terms with this, and you understand that you need to write a check to someone who is in the [...]

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Yippee for Restaurants! Yelp and OpenTable Combine Forces

by Shannon Johnson June 4, 2010

Yesterday Yelp announced on its blog that OpenTable is now integrated. So after reading that The Capital Grille’s “Bone-In Kona Crusted Dry Aged Sirloin with Caramelized Shallot Butter” was “Freakin’ AMAZING,” you can immediately schedule a reservation for 7:00 PM tonight using OpenTable–without having to leave the Yelp site. The integration is pretty darn seamless. [...]

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Handing Over Our Child To A New Parent

by Margie Traylor August 6, 2009

After 10.5 years of nurturing and loving Sitewire from birth to childhood, the decision to hire a new president was an easy one to make.  Bret and I realized that to take the company to the next level we needed to have a strong President to help manage the day to day operations of Sitewire [...]

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Bold Moves At Sitewire

by Margie Traylor July 30, 2009

Unquestionably times have been tough for most small businesses in this turbulent economy, and it has been no different for Sitewire.  The question facing us, like most small business owners, is how should we act, or react, to all the chaos and uncertainty? Last quarter I had the privilege to attend a keynote address by [...]

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Surviving and Thriving

by Margie Traylor April 14, 2009

I’m honored to lead our company and blessed to play on the Sitewire team. Thanks to all of them, we are well on our way to a highly successful 2009!

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