Posts tagged as:

smartphone

Welcome to Facebook Deals, Your Next Generation Loyalty Card

by Shannon Johnson November 5, 2010

A few months back, Facebook launched Facebook Places. We talked all about how Places works, what Places means for the location based services industry, and how it benefits marketers and businesses here. This week, Facebook launched Deals to allow businesses to reward customers for “checking in” to their establishments, further positioning Facebook as a leader [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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Mobile Marketing for B2B Marketers

by Sean Bartlett March 24, 2010

Image via Wikipedia Without fail, every time that I speak at a mobile marketing function someone in the crowd brings up the applicability of mobile marketing in the B2B world. Having done both, it has always been my contention that consumer and B2B marketing really aren’t all that different and that is certainly true with [...]

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How Foursquare is Changing Consumer Behavior

by Sean Bartlett February 3, 2010

Like many folks in the mobile space, I am quick to try the latest apps and foursquare is no exception. Since loading foursquare on my iPhone and Droid, I’ve checked in 191 times and been the mayor of at least seven establishments over the course of several months. While initially a novelty, I found myself [...]

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iPhone users may get Bing results instead of Google

by Travis Unwin January 25, 2010

What if Apple changed the default search engine in the iPhone, and no one cared? That’s the question that many of us may be asking in the coming weeks. The iPhone is the biggest selling smartphone. Since release, Apple has made Google the default search engine. Now, with Google getting into Apple’s backyard by releasing [...]

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