Posts tagged as:

smartphones

Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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20 Statistics You Need to Know About Mobile Marketing

by Sean Bartlett June 21, 2010

Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]

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A Return to Local

by Josh Yeager June 1, 2010

I maintain that Google is on the right track with their approach to local.  Now, I know that Google’s motivation for allocating more real estate on their search results pages to maps, local, place pages and reviews is to extend their inventory options and meet the wants of searchers. But as a side benefit of [...]

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Your Chocolate Is In My Peanut Butter! Search and Social collide!

by Jeff Moriarty February 1, 2010

As a deeply addicted internet denizen, I’ve always known that search engine visibility was important. It wasn’t until I started working at Sitewire that I realized how radically the landscape is changing, and how many companies are going to get left in the dust. I spoke a few members of Sitewire’s search brain trust (Chris, [...]

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Using Phone Numbers to Stand Out From The Crowd

by Andrew Freeman July 2, 2009

As competition is increasing for the top organic rankings and the cost of PPC is rising, organizations and agencies are looking for ways to stand out from the crowd in a cost effective manner. One simple way is to use a telephone number in your meta description and PPC ads. Doing so allows you to [...]

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Mobile Marketing

by Katie Van Domelen February 12, 2009

We just watched a webinar on mobile marketing by Comscore (MMetrics) that reported the adoption rate for smartphones (iPhones, Blackberry’s, Palm, etc) to almost double year over year. We did a poll in the room to see how many people who didn’t have smartphones were planning to upgrade in the next year. It was a little over [...]

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