by Shannon Johnson
July 28, 2010
Before you buy something, do you get someone else’s opinion? When you go to the mall, do you go with a friend? And after you buy something, do you ask what someone else thinks of your purchase? Chances are, you answered yes to at least one, if not all, of the questions above. Here’s my [...]
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by Libbie Miller
June 14, 2010
Social buying – it’s an interesting model that is quickly becoming a widespread social movement, and currently, Groupon is leading the way. There’s overwhelming appeal on both sides of the counter for consumers and brands alike to participate Groupon-hosted offers. For businesses: Effective use of key promotions with built-in “ready-to-spend” audience Opportunity to reach customers [...]
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