Posts tagged as:

social media

Is Organic Search Dead? Dying? Yes. And No.

by Dustin Diehl March 30, 2012

Here at Sitewire we enjoy a good debate, especially when it gives us the chance to show off our smarts and flex our brain muscle. Here’s a little glimpse of one such debate. With Google’s continuous updates, increased emphasis on content strategy and the overall shift in digital media of late, the question of where and [...]

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Are Google+ Pages for Business Right for Your Brand?

by Travis Unwin November 9, 2011

Google+ Pages present a new opportunity for brands to be represented and interact with their audience in social media. For brands with a social presence — or who would like one — Sitewire strongly recommends Google+ Pages as a next step in improving visibility online. Do I need a Google+ Page if I already have [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Think Globally, Act Locally

by Tina Perez January 11, 2011

With the recent completion of Coca Cola’s Expedition 206 social media project, I started thinking about how this global brand utilized social media on a huge scale, but at the same time, how regional markets were responsible for their share of the promotion. Many brick and mortar brands have their marketing managed by a corporate [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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Integrated Digital Campaign Success Metrics Are Evolving

by Katie McNally November 17, 2010

With the increase of QR codes, SMS and other interactive calls-to-action we’re seeing increased expectations put on traditional media to perform to digital media standards. Not only are traditional budgets shifting more to digital, but those remaining dollars are starting to be measured in digital terms. Moreover, within the digital space itself, we’re seeing an [...]

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