Posts tagged as:

Social network

Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Integrated Digital Campaign Success Metrics Are Evolving

by Katie McNally November 17, 2010

With the increase of QR codes, SMS and other interactive calls-to-action we’re seeing increased expectations put on traditional media to perform to digital media standards. Not only are traditional budgets shifting more to digital, but those remaining dollars are starting to be measured in digital terms. Moreover, within the digital space itself, we’re seeing an [...]

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Your Friends Like This Blog Post: Facebook Ad Metrics & Social Impressions

by Andrea Beltran October 14, 2010

You’ve seen the ads on Facebook promoting a page and you’ve seen the prompt at the bottom of the ad asking you to “Like” it.  By now, you’ve most likely seen the sentence at the bottom of the ad stating that X number of your friends also like the page.  This is Facebook’s way of [...]

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The Social Rundown: Twitter Gets Dolled Up, Facebook Courts Skype…and What the Heck is Klout?

by Libbie Miller October 1, 2010

Howdy fellow social enthusiasts. It’s Friday! Because we know everyone has had a hectic week, and the social world doesn’t slow down, we’ve compiled the most significant pieces of news into one short, easy-to-consume snippet. Here we go! Twitter News Twitter was definitely the prettiest girl at the dance this week, getting lots of attention [...]

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The Social Rundown: Social Media Meltdowns, Twitter Analytics, and Foursquare Enhancements

by Shannon Johnson September 24, 2010

Holy Hacking, Batman! Maybe I should rename this post “The Social Media is Down.” After all, both Twitter and Facebook experienced major technical difficulties this week. First, on Tuesday, @judofyr started a worm, which he reportedly created “just to see if it was possible.” The worm flooded Twitter with auto-launching porn and pranks when someone [...]

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From Acquisition to Advocacy – The “Digital” Customer Lifecycle Funnel

by Greg Chapman September 13, 2010

According to numbers I “mashed-up” myself, taken from Forrester’s 2009 U.S. Interactive Marketing Forecast and an e-Marketer estimate, I pieced together the following estimate of advertising spend in 2011 (approximate, in U.S. billions): Television $70,432 31% Print  $56,256 23% Digital $34,080 15% Newspaper $29,536 13% Out of Home & Other $22,720 10% Radio $18,176 8% [...]

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