by Sean Bartlett
June 21, 2010
Despite the rallying cries for innovative thinking in corporate hallways, the vast majority of new initiatives need to be supported by statistics and case studies before anyone is willing to pull the trigger and allocate marketing budget. If mobile marketing is still meeting some resistance from your boss, I present 20 resources to help build [...]
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by Sean Bartlett
June 2, 2010
Mobile applications and optimized sites are the sexy part of the mobile marketing world. But to relegate SMS (text messaging) to the back burner is to cast aside a major opportunity to engage with consumers who have explicitly opened the door for communication. For marketers, SMS is an opportunity to activate traditional media placements, communicate [...]
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