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Google’s Search Plus Your World: What is it?

by Chris Corak January 14, 2012

Google’s search results are undergoing one of their most radical transformations ever, as a new “Search Plus Your World” format began rolling out on January 10th. It finds both content that’s been shared with you privately, along with matches from the public web, all mixed into a single set of listings. When logged in to Google.com, [...]

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Early evaluation of the marketing impact of Google+

by Travis Unwin June 30, 2011

Two days ago, the buzz on the internet was all about Google+. (No, not Google +1. Drop the numeral and remove a space. How’s that for clarity of branding?) A handful of techno-nerds had their hands on it for a while, telling us that Google was finally making a solid push for the social space. [...]

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Is Google +1 The New “Like” Button?

by Chris Corak April 14, 2011

Google is making significant effort in 2011 to blend social elements into its standard search results. In February, Google launched an update to further integrate Twitter, Flickr and Quora information within its standard search results. Only one month later, nearly a year after Facebook’s launch of the “Like” button, Google announced its rival, the “+1” [...]

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Announcing Baby Jesus with Social Media

by Andrew Bagley December 21, 2010

As I anxiously await the birth of my first son (my wife is due on Christmas day… and no, we are not going to name him Baby Jesus) I’m preemptively marveling at the role social media will likely play in his arrival.  There will not be a new star announcing his birth (can’t afford it [...]

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Integrated Digital Campaign Success Metrics Are Evolving

by Katie McNally November 17, 2010

With the increase of QR codes, SMS and other interactive calls-to-action we’re seeing increased expectations put on traditional media to perform to digital media standards. Not only are traditional budgets shifting more to digital, but those remaining dollars are starting to be measured in digital terms. Moreover, within the digital space itself, we’re seeing an [...]

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8 Requirements for Your Mobile Commerce Initiatives

by Sean Bartlett November 3, 2010

Mobile marketing, in one form or another, makes the headlines dozens of times each day. As more brands enter the fray, it’s becoming increasingly important to deploy programs that cater to sophisticated shoppers – and these shoppers expect an interaction on par with the desktop shopping experience.  For clarity, the following is about mobile commerce, [...]

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