Posts tagged as:

Web search engine

Optimization Without Limits

by Leslie Jackson July 26, 2010

The luster is gone from SEO. The mystique, the veil of secrecy, has long disappeared. In its place are shiny new objects – social, mobile, augmented reality, geo-location.  SEO is the “Woody” to new media’s “Buzz Lightyear.”  As least that is how it is perceived. While it may lack the bells and whistles, SEO remains [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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Is Your Trademark Protected By Google?

by Andrew Freeman June 30, 2010

If these new PPC tests are anything to go by, then the answer could be a resounding no.  Recently, Google has been experimenting with showing ads that are related to your brand/trademark even though the searcher may not even have bid on your name. (Thanks for the heads up, Marketing Pilgrim.) For example, if we search [...]

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10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

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Google’s Latest Change Impacts Long Tail Searches & Product Detail Pages

by Travis Unwin June 16, 2010

Never underestimate Google’s ability to muck up your business plans. But hey, it’s all for the good of the searcher, right? Probably. But how will that impact you, the business, trying to sell stuff to the searcher? Last month, Google made a major revision to their algorithm that we’re all calling the “Mayday” update. It’s [...]

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Google on a Caffeine Binge

by Travis Unwin June 9, 2010

I’m surprised Google didn’t change its logo today, changing out the double-o to bloodshot eyes. Because it’s  been up all night on a huge Caffeine high. Caffeine is the much-touted change to Google’s indexing process. And here it is in a nutshell: Google does everything it used to do, only faster. Will users see results [...]

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