Posts tagged as:

Website

Pulling Back the Curtain on Content Strategy

by Greg Chapman December 13, 2010

What’s all the hubbub about Content? It’s the king, the queen, the prince. It’s also the enigma – it’s everything, but where does it come from? Content. What is it? Why is it so important? What makes it the king? Why does it need a strategy of its own? As the leader of a full [...]

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Mobile Apps vs. Mobile Web

by Steve Koch November 2, 2010

Last week, eMarketer released a survey from Adobe that reported most mobile users prefer to access content via the mobile web as opposed to mobile applications. Further, when looking at nine of the most popular categories of information that mobile users access, users preferred apps for only social, music and games – for everything else, [...]

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Mobile Won’t Reach Potential Until Marketers Get Serious

by Sean Bartlett September 28, 2010

As pleased as I am with the accelerated growth of mobile over the past few years, the industry is still in its infancy and will continue to underperform, relative to potential, until major brands and agencies treat mobile with the same respect as other channels. The scenarios outlined below would be absolutely unacceptable if executed [...]

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After 11.5 Years, Sitewire Finally Secures Sitewire.com. After 45 Days, Sitewire Creates and Launches New Website

by Shannon Johnson September 21, 2010

Within the cream-colored cubicle maze of our office, there are some incredibly talented people who have made miracles happen in record time. These people have toiled late into the night. These people have sweat profusely (I know – gross, but impressive). These people have redefined “extraordinary.” After eleven and a half years of countless, failed [...]

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Seamless Web to Mobile Site Integration More Important Than Ever

by Rick Snailum August 26, 2010

Today mobile is becoming an increasingly viable source for internet content. Building a website is no longer a singular task – it also involves building a mobile site to complement. Many companies have no idea what their site looks like on a mobile device and many companies don’t care. But they should care, because by [...]

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Mobile App or Website? Yes.

by Sean Bartlett August 12, 2010

Conference panels are full of folks pontificating about whether the mobile-optimized web or apps will win out in the long run. While this makes for good sound bites, little is accomplished by these debates and in the end it just causes further confusion for marketers. The reality is that it will take years (if ever) [...]

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