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Yahoo

Yahoo! Search Direct Competing With Google Instant

by Chris Corak April 12, 2011

Yahoo! recently rolled out its rival to Google Instant, called Yahoo! Search Direct. Similar to Google Instant, Search Direct provides “Answers” to a user’s query as the user types. Yahoo! claims its new feature is faster and produces more relevant results than Google Instant. Yahoo! claims Search Direct supports 15 different categories at this time, [...]

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¿Qué dijiste? Marketing to Hispanic Audiences – the Right Way

by Tina Perez August 9, 2010

    In 2010, it’s hard to think that there are still companies that aren’t embracing minority cultures into their marketing and sales target audience. The Hispanic audience in particular is growing every year, and thankfully, marketers and advertisers are taking notice. The buying power of this additional market is great, but there has to be [...]

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Is This The End of Search As We Know It?

by Travis Unwin July 2, 2010

Picture a world without search engines. Hard to do, isn’t it? But the existence of the modern search engine is barely a decade old. The changes from then to now have been enormous, and there are no signs to indicate that pace slowing down anytime in the near future. Yet advertisers and their agencies are [...]

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Yahoo! Pulse vs. Google Buzz

by Greg Chapman June 9, 2010

I take some heat around our office for 1) being a Boomer; 2) being slow to change some of my originally adopted Boomer  internet behavioral habits and still desperately clinging to my IE browser; 3) not throwing all of my cards in with Google and all of its features and functionality. As such, I still [...]

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Always a Way to Cash in On Something New

by Danny Stansfield March 31, 2010

I was recently approached by someone who had something to sell to help improve Google Map rankings.  Always interested in learning new techniques,  I listened to what he had to say: “As we all know by now, reviews are a major component of getting good rankings in Google Maps.” “True,” I said. “So how do [...]

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Walk In Your Customer’s Shoes Before Starting a Pay Per Click Campaign

by Jay Feitlinger January 15, 2010

During a recent dinner with a friend he expressed frustration that Pay Per Click (PPC) is a big waste of time and money and he can’t see how businesses generate ROI from it.  I could hear my wife thinking “oh no here we go again!” along with the subtle eye rolling.  Knowing how effective PPC [...]

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