Posts tagged as:

Yahoo

Yahoo! Combines Display Advertising and PPC Search

by Andrew Freeman November 18, 2009

Yahoo has recently widened the Beta phase of its “Rich Ads In Search” (RAIS), Pay Per Click offering program. Previously, RAIS, which allows advertisers to place images, videos, links and forms directly into their PPC ads, had been available on a very limited CPM basis. But now it has been widened in order to increase [...]

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Yahoo! Search Algorithm Change – What You Need To Know

by Leslie Jackson October 26, 2009

Clearly Yahoo! is still “in the game” as an independent search engine. Despite the pending purchase by Bing, the folks over at Yahoo! are continuing to innovate in an attempt to attract a larger share of searches. Late last month they unveiled their new “search experience” with the new Yahoo! Search – which looks a [...]

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Click the Vid: YouTube PPC Overlay Ads

by admin August 7, 2009

YouTube has now given organizations the ability to add a PPC overlay on top of their YouTube videos. This is an excellent method to drive traffic to your landing page or Web site via the videos. Previously, this would have been accomplished by having a link contained within the ‘more info’ section. How do I [...]

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Yahoo! and Microsoft Finally Close the Deal

by Tina Perez July 29, 2009

It appears after literally years of back and forth and offers and collapses, Microsoft and Yahoo! have finally reached a deal on a search partnership. There’s definitely a strong division of duties with this partnership, and not the takeover Microsoft was hoping for with its $47.5 billion offer last year. Both companies will have clear [...]

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Sitewire’s Search Engine Guide

by Katie Van Domelen July 31, 2008

Right after I posted The New Search Engine on The Block (Jun 28, 2008) we had our weekly media meeting and were instantly side tracked into a debate over which search engine is the best. Andrew, our media director, took control and suggested we conduct a completely scientific and unbiased poll to decide the winner [...]

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What’s the “Other” Search Engine doing this Year? Yahoo! Strives for Search Relevance

by John Strebler July 24, 2008

Most of the headlines about Yahoo! this year have been about the latest Microsoft merger rumors and boardroom drama, but Yahoo! has been making changes to the way it approaches search. Although a distant second behind Google in usage, Yahoo! is still a part of the search engine marketing mix.   According to comScore, as of [...]

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