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Forget Local, the Mobile Future is Personal

by Sean Bartlett December 1, 2010

Location-based services and local deal sites are all the rage these days but the staying power of “local” as a stand-alone service or feature is going to be short lived, especially for mobile users. Much has been made of the stats from Bing and Google that tie local intent to mobile searches, but I contend [...]

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Foursquare and Yelp and Places, Oh My

by Dustin Diehl November 30, 2010

Over the past few weeks we’ve talked a lot about new coupon/deal/discount features that have been rolling out on popular location-based service platforms. Well, apparently, we’re not done. Last week, just in time for Black Friday, there were several announcements and examples that caught my eye: PepsiCo and Vons step it up on Foursquare – [...]

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The Social Rundown

by Dustin Diehl August 27, 2010

With Facebook Places making a big splash in the social media world last week, this week seems pretty quiet in comparison. But quiet doesn’t mean dead, as there was certainly some social news worth reporting. Here’s the rundown: The “Old Spice Guy” ad won an Emmy award for Outstanding Commercial over the weekend. What? Social [...]

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The Social Rundown

by Libbie Miller July 30, 2010

We’re all busy. We barely have time to sit down and grab a bite to eat, let alone spend an hour a day pouring through the Internets, scouring for the latest and greatest in industry news. Well, we get that, and we can empathize with your plight. Starting this week, and every Friday moving forward, [...]

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Should Your Business Consider Location-based Marketing?

by Shannon Johnson June 23, 2010

Geo-location marketing has been picking up speed. If it’s not something you’ve already heard about, it will be soon. If you’ve heard of it, you’ve likely heard of Foursquare or Gowalla, or you know that Starbucks is “doing it.” Here’s the scoop: Maybe your business should be too. The Purpose of Geo-Location Marketing The purpose [...]

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Yippee for Restaurants! Yelp and OpenTable Combine Forces

by Shannon Johnson June 4, 2010

Yesterday Yelp announced on its blog that OpenTable is now integrated. So after reading that The Capital Grille’s “Bone-In Kona Crusted Dry Aged Sirloin with Caramelized Shallot Butter” was “Freakin’ AMAZING,” you can immediately schedule a reservation for 7:00 PM tonight using OpenTable–without having to leave the Yelp site. The integration is pretty darn seamless. [...]

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