Posts tagged as:

YouTube

Getting Your Web Content Ready for the Big Screen

by Andrew Bagley October 25, 2010

Planning for High Definition – and starting back over at ZERO Recently one of our clients had to split their YouTube branded channel into 2 different channels to better serve the 2 very different target audiences that they cater to.  While this was the right long-term play, it’s had some short-term consequences.  Several of the [...]

Read the full article →

The Social Rundown: Twitter Gets Dolled Up, Facebook Courts Skype…and What the Heck is Klout?

by Libbie Miller October 1, 2010

Howdy fellow social enthusiasts. It’s Friday! Because we know everyone has had a hectic week, and the social world doesn’t slow down, we’ve compiled the most significant pieces of news into one short, easy-to-consume snippet. Here we go! Twitter News Twitter was definitely the prettiest girl at the dance this week, getting lots of attention [...]

Read the full article →

How to Reach the Coveted Commercial Zappers

by Andrew Bagley September 27, 2010

Five years ago, 1% of households had a DVR. Today, close to 40% of households have a DVR.  A high percentage of DVR owners have $100K+ household incomes (compared to the national average which hovers around $50K).  That means that the 60% of households that don’t have DVRs, likely represent the lower income brackets of [...]

Read the full article →

10 Ways to Encourage Users to Engage Your YouTube Ad.

by Andrea Beltran June 25, 2010

Google’s AdWords integration with YouTube (2nd largest search engine) allows users to conveniently promote their most engaging videos.  To start, you will need a YouTube account, AdWords account, a relevant video and a daily budget.  Similar to a typical AdWords campaign, the management set up consists of a campaign, ad group, keywords and video ad.  [...]

Read the full article →

5 Tips for Driving Earned Media

by Andrew Bagley May 26, 2010

According to Forrester Industry Analyst Sean Corcoran, media can be classified as owned, paid or earned: • Owned Media is delivered from a company to a consumer through channels controlled by the brand.  This includes things such as emailing or texting opt-in subscribers, sending a tweet to your followers or showing a video to visitors on [...]

Read the full article →

The Apple iPad: Our Opinion

by Andrew Bagley April 5, 2010

The iPad Release Date: April 3 Cost:$499-$829 Network: Wi-Fi or WiFi + 3G Screen size: 9.56” x 7.47” Resolution: 1024 x 768 “It turns out the iPad isn’t as much a laptop replacement as I thought (though it could easily be used as one). Instead, it’s an entirely new category of mobile device. For example, [...]

Read the full article →

← Previous Entries