Persil ProClean

How We Helped Persil Amplify the Reach of Their 2017 Super Bowl Commercial and Get 150,000 Requests for Samples

Challenge

Use social media to reach as many people as possible during the Super Bowl

 

As a relatively new laundry detergent in the U.S., Persil was running a Super Bowl commercial primarily to help increase brand awareness. Our challenge was to make the most of this investment by using social media to enhance Persil’s reach and drive trials of the product.

We had run a successful social media push around the 2016 Super Bowl commercial. But the Persil team challenged us to outdo ourselves with even loftier goals.

Solution

Use content and a landing page to request samples

 

We created content that our target audience (moms) would find useful on game day. Then we promoted that content and drove traffic to our landing page where visitors could request a free sample of Persil detergent.

The content took the form of short videos and printable downloads that were related to the Super Bowl.

150,000

Requests for samples of Persil

+62.41%

improvement in CPM*

 

*compared to the same time around the Super Bowl in 2016

+3,000%

Increase in web traffic